Choose pixel pitch for your LED video wall. Tape measure first.

Most people choose pixel pitch backwards. They start from a spec sheet, or a wall they saw at a mall, and work towards their own room. Start from the room instead: where the wall goes, how close people stand, what it will show and what you can spend. The right pitch, and the price, fall out of those four answers.

Question 1: indoors, outdoors, or behind glass?

This decides which half of the price list you are shopping from. Outdoor modules are a different product: sealed to IP65 at the front, up to 4,500 nits for Bengaluru daylight, with automatic dimming after dark. Indoor modules cannot go outside, and outdoor modules are far too bright for a room.

The in-between case catches people out. A wall inside a glass shopfront, facing the street, is not an indoor wall. Daylight and reflections wash out a normal indoor panel, so that position needs an outdoor-grade panel, up to 4,500 nits; our guide to LED wall brightness explains why.

Question 2: how close will the nearest person stand?

This is the question that sets the pitch. The rule: the closest comfortable distance in metres is roughly the pitch in millimetres, and the picture looks its best from about twice that. If the rule is new to you, read pixel pitch, explained first; it shows why pixels multiply as the pitch shrinks.

Take the tape to where people will actually be, not to the back of the room. Customers across a jewellery counter are about 2 m from the wall behind it. Diners at the nearest restaurant table might be 3 m away. Visitors pass a reception wall at 2.5 to 5 m. A shopfront is read from the pavement and across the road, anywhere from 4 m to 15 m. A hoarding on a main road is read from 20 m and more.

Installed rates per sq ft, covering modules, frame, cabling, transport and installation, excluding the controller and 18% GST. Updated 29 September 2026. Every size is priced on the price by pixel pitch page, and the pixel pitch comparison sets any two pitches side by side.

Question 3: what will the wall show?

Content can push you one step finer, never coarser. Films, product shots, logos and big photographs forgive a coarse grid, because the eye fills the gaps in moving images. Text does not. A menu with small prices, a live dashboard, a spreadsheet in a boardroom or subtitles under a speaker all break up first when the pitch is too coarse for the distance.

So: if the wall will mostly show text read from inside 2 to 3 m, go one step finer than the distance alone suggests. If it shows campaigns and films, stay where the tape measure put you. For scale, an 8 × 4 ft wall at P2.5 is 1,024 × 512 pixels, fine for video and menus but tight for a spreadsheet. The same size in P1.8 is 1,376 × 688 and reads like a large monitor.

Detail on the product matters too. At Amukti's store entrance in a Bengaluru mall, a portrait fine-pitch display replaced a printed lightbox, because shoppers walk right past it and the collection films carry fabric detail.

Question 4: what can you spend?

Price climbs steeply as pitch shrinks. Whole walls, controller included:

When the budget is fixed, the real choice is size against pitch. About ₹5,33,000 + GST buys a 10 × 6 ft wall in P1.8. About ₹6,25,000 + GST buys a 12 × 8 ft wall in P2.5, with 60 per cent more screen. If your nearest viewer is 3 m or further away, the bigger P2.5 wall is the better buy, because nobody at that distance can see the extra P1.8 pixels. If people stand at 1.5 m, the smaller P1.8 wall wins.

Worked examples from Bengaluru rooms

These are typical rooms, not specific customers, priced from our current sheet.

A restaurant feature wall in Koramangala

A 10 × 6 ft wall above the bar, nearest table 3 m away, showing ambience loops, offers and the odd match. Indoor P2.5 fits: about ₹3,94,000 + GST with the controller. A P1.8 wall of the same size would be ₹5,33,000 + GST, and the extra ₹2,14,000 + GST would buy detail nobody at a table can see. More on this on our restaurant LED wall page. For a bar where the match is the product, the sports bar LED wall sizing guide works the same sum from the farthest seat.

A jewellery counter on Commercial Street

An 8 × 6 ft wall behind the counter, with customers seated about 2 m away looking at close-ups of stones and settings. This is where P1.8 earns its price: about ₹4,36,000 + GST, against ₹3,22,000 + GST for P2.5, which would show its dot structure at that distance. The jewellery showroom page covers counter walls in detail. Colour matters there as much as pitch; the jewellery showroom buying guide covers calibrating the wall against real gold.

A boardroom in Whitefield

A 10 × 6 ft wall at the end of a table, first chair at 1.5 m, showing spreadsheets and video calls. P1.5 is the honest answer here, at about ₹8,14,500 + GST. If the first chair sits 2 m or more from the wall, P1.8 at ₹5,33,000 + GST is enough. Operators reading small text all shift push the pitch finer still; see the control room LED wall guide.

A shopfront in Indiranagar

What the wall does decides the pitch. Açaí Theory chose outdoor P2.5 because its wall is a menu that customers read up close. A 10 × 6 ft outdoor P2.5 wall is about ₹7,09,000 + GST. If your wall is a sign read from across the road instead, outdoor P4 does the job for about ₹3,56,500 + GST at the same size.

A facade on a main road

A 20 × 10 ft wall on a building face, read from 15 to 30 m by traffic. Outdoor P5 is about ₹11,24,000 + GST and outdoor P6 about ₹10,78,500 + GST. Much larger hoardings move to P8 or P10, which we quote for your site.

What we talk people out of

• Fine pitch for a far audience. P1.8 in a showroom seen from 5 m costs about half as much again as P2.5 and looks the same.
• “Indoor P4” at a low rate. It is almost always outdoor-grade modules run indoors: too bright even at minimum, and coarse from 3 m. We do not sell indoor P3 or P4; a request for either comes back as a P2.5 quote.
• A normal indoor panel behind street-facing glass. It will look grey by mid-morning.
• Comparing quotes by the P-number alone. Check the module resolution: a 320 × 160 mm P2.5 module carries 128 × 64 pixels.
• A coarse pitch on a small outdoor wall. A 10 × 6 ft P10 wall is only 320 × 192 pixels, too few to draw a logo cleanly.

Where to go next

If you are still between two pitches, do not decide on paper. Our free site survey measures the real distances, and you see a 3D mockup of the wall in your own space before you pay a rupee. The viewing distance calculator is a good place to start tonight.