Leadership.
Small team. Big screens. Everyone answers their phone.
Rattandeep Singh
Rattandeep built PixelSpot the hard way — on the factory floor. He leads LED wall manufacturing end to end, and he still handles clients personally: the first call, the quote, and install day, standing under the wall.
The ecosystem was born from what he saw in the field. Digital screen advertising ran through layers of agencies — advertisers never knew if their money bought the right screen, owners never knew what the advertiser actually paid, and putting an ad live on any digital screen took weeks of phone calls. His answer: screens should work like the internet. Transparent prices. Direct booking. Live in minutes. That one decision became PixelOS, the marketplace and PixelPlayer.
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Sanket Dhole
Sanket owns the software — all of it. He built the full CCMS, PixelOS, from the cloud dashboard down to the player that boots on every screen: publishing, scheduling, live health, proof-of-play, the works.
And when he isn’t shipping software, he’s on the line with the team, helping manufacture and test the LED boards themselves — modules, receiving cards, the electronics that make a wall a wall. Very few people can debug a cloud API and a HUB75 cable in the same afternoon. He’s one of them.
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Jagpreet Singh
Jaggi runs the demand side. He leads digital marketing and growth — the brand, the campaigns, the performance funnels — and his real craft is matchmaking: bringing every advertiser to the right screen owner. Right neighbourhood, right audience, right price — booked in minutes, with both sides seeing the same numbers.
Then he keeps the operation honest: installs, warranty visits and advertiser payouts, on schedule, pan-India.
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