A buyer visiting a project in its first year sees mud, cranes and a hoarding. The sale happens in the sales lounge, where the developer has to show a home that does not exist yet. A large LED wall does that better than a printed render or a TV on a stand: a full walkthrough film at life-like scale, the floor plan of the exact unit on offer, and last month's drone footage of the tower going up. We survey, supply, install and service LED walls for developers' sales offices, experience centres and project sites across Bengaluru and Karnataka.
Where the wall sits in a sales lounge
- The walkthrough wall. The main screen, facing the lounge seating. Buyers watch the project film here before the sales manager takes them through pricing at a table.
- Beside the scale model. A smaller screen next to the model table showing unit floor plans, sizes and availability, used by the sales team while they point at the model.
- Discussion pods. Compact screens in the closing cabins, for comparing two layouts side by side.
- The site hoarding or gate. An outdoor screen on the boundary wall, facing the main road, for project name, launch dates and the call-to-visit.
Content that moves a buyer
- The walkthrough film, from the entrance gate to the balcony view of a typical unit.
- 3D renders of the clubhouse, amenities and landscaping.
- Floor plans of each typology, with live availability the sales team updates as units are booked.
- A monthly site-progress feed: drone footage and dated photos of the structure, which answers the question every buyer asks about delivery.
- Location maps showing travel time to metro stations, schools and tech parks.
- The project's RERA registration details, as on your print material.
The marketing team runs it through PxlOS: the agency uploads a new progress video, the sales head schedules the launch-offer loop for the weekend, and channel-partner days get their own playlist.
Picking the pitch, screen by screen
Lounge seating is usually three to five metres from the main wall, but sales staff walk buyers right up to it to point at a balcony or a tower. Use about one metre of comfortable distance per millimetre of pitch; the pixel pitch guide explains why.
| Screen | Viewing distance | Usual pitch |
|---|---|---|
| Main walkthrough wall | 2 to 5 m | P1.8 to P2.5 indoor |
| Beside the scale model | about 1.5 m | P1.5 |
| Discussion pods | 1 to 2 m | P1.2 or P1.5 |
| Site hoarding on the main road | road and footpath, 10 m and more | P5 or P6 outdoor |
Fine pitch matters most for floor plans: room labels and dimensions are small text, and buyers lean in to read them.
The outdoor screen on the site boundary
A screen on the boundary or gate catches the traffic on the main road all day. Outdoor cabinets are rated IP65 at the front and IP54 at the rear, which handles Bengaluru's monsoon and the construction dust. They can go up to 4,500 nits to stay readable in direct sun, and we schedule them down to about 500 nits after dark so the screen stays legible without glaring at drivers or nearby homes. Outdoor advertising displays need local permission; the developer's liaison team usually handles that with the local body before we install. See our outdoor LED page for the build.
Temporary buildings, dust and generator power
Many experience centres are built on the project land itself, as a steel-and-glass or prefabricated structure that will be removed once the project is delivered. That changes the installation:
- Structure. Light partition walls cannot take an LED wall's weight; we fix a steel frame to the building's own structural members or stand it on a floor-mounted frame.
- Power. Early on, sites run on a temporary connection or a generator. The wall needs a stable supply with surge protection; voltage swings from site machinery are a common cause of failures.
- Dust. Construction dust gets everywhere. Indoor panels are IP43, so keep the lounge doors closed and have the housekeeping team wipe the face with a dry microfibre cloth.
- Air conditioning. The lounge must be cooled; a wall in a glass box under the afternoon sun runs hot.
When the project sells out
A sales lounge lives for two to four years. An LED wall is built from cabinets that come apart, so it can be taken down and reinstalled in the next project's experience centre. Plan the wall size in whole cabinets and keep the original frame drawings, and moving it becomes a short job instead of a new purchase. Ask us for the relocation scope along with the first quote.
Launch weekends
A launch brings crowds, channel partners and sometimes a stage event. The permanent lounge wall carries the launch film and the booking-status board. If you need extra screens for one weekend only, we don't rent LED walls; for a one-off event an event-AV company is the right call.
Who decides, and the corridors we cover
At a developer, the marketing head usually owns the experience centre, the sales or CRM head decides what the screens must show, and the project engineer approves the structure and power. Larger groups standardise one design across several projects, so the first lounge sets the template. Most of our real estate enquiries come from the growth corridors: North Bengaluru from Hebbal towards Yelahanka and Devanahalli, Sarjapur Road, Whitefield and Varthur, Kanakapura Road, Electronic City and Mysuru Road. We also install in Mysuru, Mangaluru and Hubballi-Dharwad. For an office-style sales gallery in a commercial building, our office lobby page is useful too.
Mistakes we see in sales lounges
- A coarse pitch on the main wall, so the floor-plan text is unreadable when the buyer walks up.
- Progress videos that stop being updated after the launch, which makes buyers ask why.
- A wall bolted to a light partition that was never designed for the weight.
- Running the site screen at full brightness through the night.
- Sizing the wall to the first lounge with no plan for moving it to the next project.
Checklist before you call us
- The lounge layout or drawing, and where the model table sits.
- Wall width and height, and the seating distance.
- Whether the building is permanent or temporary, and its power source.
- Whether you want an outdoor screen on the boundary, and which road it faces.
- Who will update content: in-house marketing or your agency.
WhatsApp them to +91 72048 08334 or start with the configurator. The exact price comes back on WhatsApp. You can also read how an LED wall installation runs in Bangalore.
Building a sales lounge or experience centre?
Send the layout and the wall you have in mind; we will propose pitch, size and the site screen.
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